In case anybody’s wondering what complex economic reasons are behind the entertainingly third-world sight of Northern Rock customers queuing round the corner to close their accounts, you might be forgiven for thinking that it’s somehow related to a worldwide meltdown in the banking sector provoked by years of highly dodgy sub-prime lending. Nope. Actually, it’s all Michael Owen’s fault.
You might be familiar with the Curse of Northern Rock: the bank, big sponsors of sport in the North-East, used its three biggest stars in a series of adverts a while back. Johnny Wilkinson, Steve Harmison and Michael Owen. It didn’t escape people’s notice that, the instant they appeared in adverts for Northern Rock, each one of them was suddenly hit by long-term recurring injury crises from which they utterly failed to recover. Most amusing was the pre-World Cup ad featuring Owen on a luggage carousel, with the tagline “Can we have him back in one piece please?” The answer, underscored by the percussive clanking noise of Owen’s cruciate ligament going to shit, was “er, no.”
But now that Owen’s fit again and back to scoring form for both Newcastle and England, it’s quite clear what’s happened: a lump of curse has been removed from him, and – like a salmon drawn upriver to the place it was born – it has returned home. Curse material is clearly a finite, tangible thing (perhaps much like the gooey black witch-substance of Western African traditions) that exists in fixed amounts, cannot be created or destroyed, and has a strong homing instinct. As such, with Owen fit, Northern Rock now has a large portion of curse lurking in its vaults.
What does this mean for the future of the bank? Well, with Wilkinson crocked again and Harmison unable to recapture any sort of form, they’re probably okay for the short-term future, and the people queuing to get their money out are over-reacting. However, there is a clear potential threat of Wilkinson coming back in time to take part in the Rugby World Cup. If this was to happen, Northern Rock would then be in possession of two-thirds of the original curse-substance it distributed – possibly enough to precipitate a full collapse. And if Harmison ever manages to bowl straight again, the resulting calamity for Northern Rock and its inevitable domino effect could be enough to destabilise the entire economy.
The solution is clear: Northern Rock must immediately launch a new advertising campaign, thus giving the curse a new home. I think some posters featuring Newcastle United manager Sam Allardyce high-fiving thumpy midfielder Joey Barton would be an ideal solution. It has the potential to save the entire British economy from falling into a decade-long recession; more importantly, Allardyce and Barton are tossers and it would be very funny.